How Taco Bell’s Crunchwrap Supreme Got On The Menu

The Crunchwrap Supreme revolutionized the Taco Bell menu. Find out how it earned its spot as a fast food staple!

My order at the local Taco Bell drive-thru always includes a Crunchwrap Supreme. It’s become a fast food staple, and it’s surprising to remember that it wasn’t always available. It’s so good that I figured someone came up with the idea, and Taco Bell immediately recognized the genius and put it on their menu. It turns out that I was completely wrong.

The truth is that, like most Taco Bell menu items, the Crunchwrap Supreme went through several stages of development and approval. Just like a televised talent competition series where we, the viewers, think there is only one audition, and then BOOM! they’re on the show. When, in fact, each contestant must go through several layers of auditions before ever standing in front of a camera. It’s exactly the same with new Taco Bell menu items.

Discover all of the stages the Crunchwrap Supreme had to endure before appearing on the menu at your local Taco Bell: