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Cracking the Code: What Makes a Christmas Song a Hit?

Cracking the Code: What Makes a Christmas Song a Hit?

Writing a Christmas hit sounds simple enough: sprinkle your lyrics with holiday cheer, craft a catchy melody, toss in a mention of snow, and—voilà—you’ve got yourself a Christmas classic, right? If only it were that easy. The reality is, for every timeless gem like “All I Want for Christmas Is You” or “Have Yourself a Merry Little Christmas,” there are hundreds of holiday tunes that fade faster than a snowflake on a hot mug of cocoa. So, what’s the secret recipe for a true Christmas hit?

First, the song must be singable—easy to belt out at holiday parties, in the car, or while wrapping presents. The message has to resonate across generations; no one’s reaching for a Christmas song that feels niche or overly complicated. The lyrics should be clear and relatable, while the melody needs to stick in your head like tinsel on a tree. And let’s not forget the final hurdles: stellar production and strategic marketing. Even the most magical song can get lost in the holiday shuffle without the right promotion.

In the video below, Bob Fletcher from Great Big Story dives into the world of Christmas songwriting. He sits down with some of the UK’s most iconic creators to uncover the real secrets behind crafting a holiday hit. Grab some cocoa and take a peek:

Christmas number 1 song? Top of the Xmas UK music chart? East 17. Mariah Carey. Wham!… Bobby and the Baubles? With the help of East 17’s John Hendy, music mogul Fred Casimir, and a bunch of Fiverr musicians, Great Big Story’s Bob Fletcher attempts to make this dream a reality.

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