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Get an exclusive look behind the scenes at the designers who craft Barbie Style's iconic outfits.

Small Wonders: The Secret World of Barbie Style

Barbie’s been the queen of style since forever! Although, have you ever stopped to think about what goes into crafting her fabulous wardrobe? Maybe you’re already hooked on the Barbie Style Instagram, where her outfits get a custom, hand-sewn glow-up that puts runway shows to shame. Sure, the Barbie movie frenzy might be cooling off, but let’s face it—Barbie’s fashion reign is eternal, and she’s still strutting her stuff like it’s her own personal catwalk.

In the video below, InStyle gives you an all-access pass to meet the masterminds behind Barbie Style’s iconic looks. Go ahead, hit play, and get the scoop!

Step into the Barbie Design Center, where timeless style meets cutting-edge creativity in the heart of Barbie’s ever-evolving world. This exclusive tour reveals the magic behind crafting the iconic doll, meticulously designing fashion sets, and styling the latest trends in Barbie’s Closet. Discover how a 65-year-old icon stays relevant through constant creative evolution, blending fashion-forward thinking with incredible attention to detail. Meet the talented designers who scale down denim, create custom high-end looks, and capture Barbie with the same care as a human model. From reimagining Barbie’s legacy to ensuring her looks remain forever stylish, this creative hub is where the ultimate ‘it girl’ stays at the forefront of both fashion and play.

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