Sometimes you just want a coffee drink without all the fuss… Mcdonald’s takes the hipster coffee culture to task in their newest UK McCafe ad.
When I have time, I love a little, cool, unique coffee joint, but to be honest, most of the time, I’m in a rush, and I want my coffee quick and easy. In a recent ad from McDonald’s, their McCafe line attacks the slow and often confusing coffee experiences that are popping up around the world.
The McDonald’s ad is brilliant; for someone who travels quite a bit, I like finding small, non-commercial coffee cafes, but lately, I am starting to feel like some of the customers in this commercial. No, I don’t want to play ping pong. No, I don’t want to brew my own coffee. No, I don’t want to wait twenty minutes while you garnish my coffee. No, I don’t want to select from 16 different dark roast varieties… I JUST WANT A CUP OF COFFEE!!!
Even if you’re a die-hard Starbucks-er (that’s what I call myself), you can appreciate the rushed feeling and need for that simple cup of coffee without all the fuss. Watch the ad below:
