Sometimes you want a coffee without all the fuss, which is the point of McDonald’s new McCafe hipster coffee commercial series in the UK.
When I have time, I love a little, cool, unique hipster coffee joint, but to be honest, most of the time, I’m in a rush, and I want my coffee quick and easy. So in a recent ad from Mcdonald’s, their McCafe line attacks the slow and often confusing coffee experiences popping up around the world.
The ad is brilliant; I like finding the small, non-commercial coffee cafes for someone who travels quite a bit, but lately, I am starting to feel like some of the customers in this commercial. No, I don’t want to play ping pong. No, I don’t want to brew my coffee. No, I don’t want to wait twenty minutes while you garnish my hipster coffee. No, I don’t want to select from 16 different dark roast varieties… I JUST WANT A CUP OF COFFEE!!!
Even if you’re a die-hard Starbucks-er (that’s what I call myself, at least), you can appreciate the rushed feeling and need that simple coffee cup without all the fuss. Watch the McDonald’s hipster coffee ad below: