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Exquisite Fall-Winter Campaign Pairs Gucci with Stanley Kubrick

The new Gucci Exquisite fall-winter campaign combines the look and feel of iconic Stanley Kubrick movies with high-end fashion. Take a look!

Even if you’re not into high-end fashion, there is no denying that Gucci has outdone itself with the Exquisite 2022 fall-winter campaign that celebrates filmmaker Stanley Kubrick and many of his iconic films. You’ll recognize inspiration from movies like A Clockwork Orange, The Shining, Eyes Wide Shut, and 2001: A Space Odyssey.

The creative team behind the Gucci Exquisite campaign consists of:

  • Creative Director: Alessandro Michele
  • Art Director: Christopher Simmonds
  • Photographers & Directors: Mert & Marcus
  • Models’ Make up: Thomas De Kluyver
  • Models’ Hair: Paul Hanlon

“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift. For its visionary power to dig up in the real, making it vertiginously imaginative and questionable.”

Alessandro Michele

Watch the video campaign below. Whether you’re a fashion fan, a Kubrick fan, or just slightly curious, the 2022 fall-winter Gucci Exquisite advertising campaign is definitely worth your time!

“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” begin Alessandro Michele’s notes on the new Exquisite Gucci campaign, which draws inspiration from a series of iconic films by the late, celebrated sculptor of genres, Stanley Kubrick. Scenes are revisited by the Creative Director and reinhabited by looks from his latest collection for the House, paying homage to the past through imaginative infusions of the present. “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.”